Kairos on Substack

Kairos on Substack

When Toys Aren't for Kids Anymore: Pokémon, Lego, and the Nostalgia Money Printer

Brian Niemeier's avatar
Brian Niemeier
Jan 27, 2026
∙ Paid

Something peculiar happened when Lego and Pokémon finally announced an official collaboration. The first wave of sets has dropped, and much of the fan response isn’t excitement so much as bewildered frustration.

Many are upset because the products feel designed for a narrow market slice: adults with disposable income; not kids currently engaged with the…

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